Best SEO Strategies

Posted By Lobitech IT Solutions West End, London WC2H Lobitech on 30-04-2021 11:00:07

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Best SEO Strategies

What is SEO?
How Search Engines Work
SEO Basics
Search Engine Optimisation Techniques
SEO for Mobile
Local SEO Marketing
Local SEO Ranking Factors
Best SEO Website Design
SEO Importance in Business

What is SEO?

What is SEO?

Search Engine Optimisation (SEO) is the process of optimising or rather tweaking web content such as text, images, and videos to affect their organic search engine visibility in search engines including Google and Bing. Why should one bother with SEO? If you are a webmaster or business owner or just want your website known on the web alongside, other brands or would like your website to rank higher on search engines, optimising content can undoubtedly effect how search engines view the site and position they place it in their index. Visibility in search engines act as an endorsement, whereby searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries.

Before you start the SEO process, it is vital to identify your target audience, your message to your audience, and the relevance of your message, and incorporated into the well outlined site development planning process long before your site goes live. The Search Engine Optimisation (SEO) strategies and techniques in this article can transform your business immensely. Business owners and marketing managers are always looking to get to grips with search engine optimisation (SEO). The main objective is for ecommerce stores to sell more product and service by generating more leads. Search Engine Optimisation is all about driving traffic to your website and location or ranking. For example, if you are restaurant owner, you will find it beneficial to build your restaurant in a busy area with bustling foot traffic flow and most prospective customers. Similarly, the most profitable websites rank higher of popular searches within the most active and biggest search engines.

How Search Engines Work

Search engines use ‘robots’ in the process called indexing, to crawl over website and making note relevant words that appears. When users run searches, the search engine runs through the index looking for occurrences of the words, and lists the websites that they appear. Search engine index does not store the whole website, but occurrences of particular words and phrases. The more visible your content is to ‘search engines’, the higher your website ranks on the search results. The higher a page or content ranks, the more traffic it receives. Search index can be text, voice, images, or video.

SEO Basics

Though fundamental principles of Search Engine Optimisation (SEO) have remain unchanged since the beginning, the specific strategies have had to adjust. Search engines including Google and Bing have become more complex and advanced. With more businesses being dependent on the internet for new leads, competition between websites is stiffer than ever. What has not changed is prospective customer going to search engines to find what they want to buy, learn about a product or service.

The way your business appears in search can dramatically alter its course and determine outcomes. SEO is a battleground where Search Engine Optimisation (SEO) specialists must strategise and be creative or risk losing it all. Whether you are complete novice to SEO and digital marketing, or you are a seasoned SEO knowledgeable individual who wants to know the specific strategies, the essential principles of search engine optimisation are exceptionally simple. The most important areas to focus on are:

Trust - search engines especially Google want to keep high-quality, genuine sites at the top,
Authority - authority is general strength in your niche market. For example, if your website has more social media followers and backlinks than your competitors do, you are probably going to rank higher,
Relevance - search engines looks at the relevance of site content and rewards relevant sites with higher rankings) and
User Behavior - are users staying longer on your site or simply bouncing off? How visitors behave on your site are strongest aspects in Google's algorithm and watch out for Google policing, make sure your site does not fall into Google's bad list, stay tuned for Google PageRank & Algorithm Updates.

Search engine optimisation undertakings have to be tireless and consistent, because higher search rankings do not materialise without investment in terms of time and effort. The days when search engines ‘accidentally’ ranked highly websites are over. If your website is to rank highly on lucrative search terms or Keywords, constant effort is required. The businesses ranking highly are paying for it through SEO agencies or through time spent doing it themselves.

Search Engine Optimisation Techniques

As Warren Buffet once said: “Never invest in anything you don’t understand” make no mistake, SEO is an investment. Because of rumour from unscrupulous first page on Google in 3 days experts and articles presenting groundless opinion as fact, many business owners have wasted enormous sums of money and time on ill-conceived SEO campaigns that were destined to fail from day one. Ethically, "never promise what cannot be delivered", such as guaranteed search rankings, credibility is the key. Search Engine Optimisation techniques are not that difficult and does not necessitates a lot of technical proficiency, as falsely claimed by online Marketing “Gurus” or self-proclaimed “experts” but requires consistent time and effort. You do not need to hire an expensive “SEO expert” either; all you need is careful analysis of specific aspects of your website.

Web development is the most important step of your SEO strategy. Users no longer tolerate slow performing websites.
You need a website design in which it is easier for users to interact with content on various devices, using relevant keywords, links between your website and high quality sites on the same topic.

SEO for Mobile

To ensure effective SEO for Mobile and your business is reaching as many of your prospective customers as possible, it is important to optimise your site for phone and tablet screens users. Above all,

a responsive, mobile friendly website is essential. In 2014, Google rolled out the definitive mobile-friendly algorithm, based on “yes or no” response ranking factor that determines whether a web site or a page is mobile friendly.
Google mobile-friendly algorithm require fast page loading, pages should load in less than one second, No blocking of CSS, JavaScript, image, or other resource, meaning page content must display and function properly in mobile browsers.
Ideal Mobile Touchscreen finger-friendly; Buttons, links, form fields should be large enough and properly spaced for small touchscreen use and no redirects or errors.
If possible all mobile version URL requests should all return 200 (OK) status codes without any 301/302 redirects or errors.

Google employs a different spiders for the mobile web, “Googlebot-Mobile” whilst Bing uses the same crawler to crawl mobile content as well as desktop content, called Bingbot. You can utilise test tools such as Google Page Speed Insights, WebPageTest or W3C’s Mobile OK Checker to test for your mobile site speed.

Local SEO Marketing

Local SEO Marketing focuses on local search terms, ensures that your business shows up when people in a particular area search for related terms and better conversion rate. If done well, Local SEO Marketing can hugely increase your business visibility to customers searching for your products or services in the area, increase your sales and, also ensure that your business stays ahead of the competition in your local area. Local optimisation is essential if you have a physical location. Optimise your conetent using search terms with geographic references, such as a town, city, country, neighbourhoods or specific streets. For example, “outdoor restaurants in london bridge”, “restaurants soho” or “best japanese restaurant uk”. All these examples are hyper-local optimised search terms.

Local SEO Marketing Statistics

Over 80% of all searches performed on Google are local searches.
98% of users searched online to find a local business.
Over 50% of all searches performed on Google are local searches.
86% of users, who conducted a local search, end up visiting a store within a day.
88% of local mobile searches lead to an in-store purchase.

Research also show that majority of people use local search to find stores, restaurants, plumbers, gas engineers, post office, and other local business. Local SEO Marketing is essential for your business success online.

Local SEO Ranking Factors

Link Indicators - inbound anchor text, authority and quantity of the linking domains.
Review Indicators - quantity, rate and mixture of reviews. Reviews and ratings play a pivotal role in Local SEO. Not only the reviews that apear on Google are important, but also those that appear on portals such as Trust Pilot or Yell and Yelp. buyer may also express their opinions on numerous websites. Amazon, Facebook Review and Rating, TripAdvisor or Yahoo!.
On-Page Indicators – the presence of relevant keywords in titles and domain authority.
Business Indicators - closeness to searcher including correct categories and relevant keyword in business title.
Citation Indicators - accuracy of location-based business's Name, Address, and Phone number.
Behavioural Indicators - click-through rate, mobile friendliness, mobile clicks to call, check-ins, etc.
Social Indicators - Facebook , Pintreset, LinkedIn and Twitter engagement, etc.

Local SEO is extremely cost-effective and produces excellent results if your business is being featured in the local pack results or carousel, ensure that both your site and Google My Business page have these features implemented. Though requires a bit of effort to implement, but if done well, local SEO Marketing is a good investment which can dramatically boost your business conversion rate.

SEO Importance in Business

Consumer’s preferences on how they want to engage with business are drastically changing. Prospective customers are overwhelmed with advertising coming at them from all directions, such as billboards, radio, television, direct mail, and more. This excess has resulted in a lower tolerance for intrusive advertising. That is why seo for business has become such a requirement in present-day advertising. Instead of shouting your message at your prospective customers, you can sit back and let your customers find you at the exact moment they are looking for what you have to offer.

Better optimised Websites have repeat visitors
Websites that use search engine optimisation get shared socially
Optimised Websites are more likely to convert new customers online
Search engine optimisation can improve your online visibility could absolutely be the determining factor of your success.
High ranking in search engines creates an implied endorsement effect, whereby protective customers associate quality, relevance, and trustworthiness with sites that rank highly for their queries.

Best SEO Website Design

The effort to increase the ranking of a website can be wasted unless it is professional designed with SEO in mind. The entire points outline cannot help unusable website, whereas the best SEO Website Design can take you a long way towards the high ranking you might be aiming for, even before you start adding links and other features. As mentioned website structure, the text on each page, titles and Meta tags, and usability issues such as speed and mobile friendliness all significantly and quickly affects the website’s ranking positively or negatively. Your website has to be as ‘Search Engine Friendly’ as possible.

Read More on SEO Best Practice, relevant Search Terms or Keywords for high rankings, On Page & Off Page SEO benefits, using keyword planners and Keyword research tools.