What is Video Marketing, Benefits, and Challenges

Posted By Lobitech IT Solutions West End, London WC2H Lobitech on 04-12-2022 17:27:37

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What is Video Marketing, Benefits, and Challenges?

Videos are in every content, from funny videos to professional marketing videos on social media channels such as YouTube, Instagram, Tiktok, Twitter and Facebook. Many people are now making videos themselves, whether it’s a talking head on their iPhone for a conference or something more advanced for the public to watch.

Video marketing is about using videos to promote your company, market your product and services. You can make how-to videos for your product, what your company does, and tutorial videos to teach your customers how to use product and services or show customer testimonials.

Video marketing is way of emotionally engaging, connecting and catching your customer’s attention by use of video to showcase and promote your brand, product, or service. Research show a third of people spend their time watching videos on social media channels.

Videos help make buying decisions, big companies use video ads as a part of their marketing strategies. Video marketing means using videos for promoting and telling people about your product or service. Using video can help you increase customer engagement, educates your audience, and allows you to reach them on your digital and social channels.

1. Benefits of Video Marketing
2. Challenges of Video Marketing
3. Video Marketing Strategy
4. Facebook Video Marketing
5. Twitter Video Marketing

Benefits of Video Marketing

With videos marketing, the possibilities including adding a product video on your landing page, good return on investment, building trust and creating long-term relationships. Your content is more likely to show up first on Google if you have a video embedded on your website, users feel a sense of personal connection to your brand if you showed video content or ads on their devices.

Videos create trust, regardless of the product or services. Trust is one most element that factors into nearly every purchasing decision for a customer. To gain that trust and increase social media engagement rate you need to create high quality, compelling and engaging videos. Quality should always be the focus when creating marketing videos.

Challenges of Video Marketing

How to start video marketing campaign. As with any endeavour in digital marketing, the first step is defining your intendent objectives. Research and understand the main reason why you are making videos and the type of emotion you want your viewer to feel, touched, excited or inspired or are you video going to be funny and light-hearted, whilst avoiding insensitivity or even coming across as offensive. This can be achieved by looking at your target audience and their requirements, how you intend to solve the problem they are facing and why you should trusted.

As rule of thumb “Think before you hit play” this simply mean, plan out your delivery before you get behind the camera (or camera phone). It is essential to plan, write down the steps in a place you can see while you are recording. As the saying goes, practice makes perfect.

Avoid reading from a script, because the more straight to the point and authentic you are, the more connected and trusting your audience will feel to you and your brand. Remember you only have a few seconds to grab your audience’s attention, it is essential to pay special attention to your video’s opening hook, as is what is going to make your viewers watch until the end.

Before jumping into why your customers should buy product or service from you, tell a story and gain trust by determining how you are going to add value to people’s lives. If you have watched commercials that stuck with you, whilst messaging is a big part of building brand awareness, they always put brand first in the ad. Do not forget to include your website URL in branding content and logo to remind people of who you are and keep your company top-of-mind when they do make a purchase decision.

Video Marketing Strategy

One most important step of starting your video marketing is to have a strategy. Like other marketing endeavour, it’s vital to figure out the goal and intention of your video marketing whilst focussing on traffic, conversion, regular publishing and optimisation of the content with the appropriate keywords or search phases. This will enable you to create successful graphical stories for your brand or online business on social media platforms, such as YouTube, Instagram, Tiktok, Twitter, Pinterest, and even Facebook.

Facebook Video Marketing

Facebook was previously text-heavy platform features that allowed group pages and user profiles has become vibrant videos and photos sharing platform. After acquiring Instagram, Facebook intertwined its platform with the ‘News Feed’ and ‘Story’ features. Since then, has evolved into a more visual interface, creating opportunities for video marketers to tap into the stream of income offered by the platform.

Twitter Video Marketing

Did you know that the #1 reason people log on to Twitter is to discover something new and interesting? Something “new and interesting” are the keywords you think of when comes to twitter. With an audience of 353 million and a 72% increase in video watch time, think about twitter when comes to video marketing. Video tweets take up more real estate on the audience’s feed, so they easily stand out.

Couple of videos combined with the right hashtags and a tested strategy, you have a winning campaign on your hands on twitter. Twitter timeline videos are available on both the desktop and mobile app, easily downloadable for repurposing once uploaded to your account. Video ads on twitter let you boost your content’s discoverability

Continue Reading =>

1. How to Get People To Watch Your Video
2. How Effective is Video Marketing

Tags: video marketing, video marketing strategy, video marketing agency, video marketing statistics, video marketing trends, video marketing agency uk

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