Twitter is to launch a US e-commerce shop from profiles

Twitter is to launch a US e-commerce shop from profiles

Twitter is to launch a US e-commerce pilot that lets users shop from profiles

Twitter is testing the potential for e-commerce on its platform. The company is introducing a new “Shop Module” that offers brands, businesses and other retailers the ability to showcase their products to Twitter users directly on the business’ profile.

Users will then be able to scroll through a carousel of product images in the module and tap through on a product they’re interested in purchasing. This opens up the business’s website inside the Twitter app itself, where the customer can learn more about the product in question and opt to make a purchase.

READ MORE :  Twitter US e-commerce - twitter ecommerce marketing

 

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